# Protection for creators, athletes & clubs.

Auto-hide comments that distract you & damage your brand. Route threatening DMs to managers for review & escalation.

## Guardii keeps it clean.

Define the behaviour you feel is appropriate, and it automatically filters out anything that doesn't qualify.

### Unified Inbox

One consolidated inbox for DMs, emails & messages across all channels. No more switching between platforms or overlooking important items.

### Priority Routing

High-value items like brand deals & partnership opportunities surface first — never buried in abuse or noise.

### Threat Triage

Abusive comments auto-hidden. Threatening DMs & messages routed to a manager/investigation dashboard. Athletes & creators can be shielded entirely.

### Nuanced Moderation

Comment & DM filters adjustable to allow for general rivalry banter & standard humour while catching genuine abuse. You define the line.

### Escalation & Reporting

Configurable workflows for managers & integrity officers. Capture evidence, generate reports & escalate to law enforcement efficiently.

### Privacy First

Separates what is private from what is a threat — preserving privacy & safety simultaneously.

## Why choose Guardii

Built for creators, brands & athletes who deserve better.

### They see only what matters

Athletes & creators get one clean dashboard with important messages. No abuse, no noise — just what they need to focus on.

### Managers get full threat visibility

A separate safety monitoring dashboard with flagged items, evidence capture & escalation tools.

### Nuance, not censorship

Allows for rivalry banter and standard humour. You define what behaviour is appropriate.

### Privacy & safety together

Private messages stay private. Threats get routed to the right people — preserving both simultaneously.

## The Reality for Creators Online

Creators face disproportionate levels of online abuse, harassment & threats on social media. Much of this comes from anonymous parasites.

### 58%

of girls report harassment or abuse on social platforms ([Plan International](https://plan-international.org/news/2020/10/05/abuse-and-harassment-driving-girls-off-facebook-instagram-and-twitter/))

### 3x more

likely for women to experience sexual harassment online vs men ([Pew Research](https://www.pewresearch.org/wp-content/uploads/sites/20/2021/01/PI_2021.01.13_Online-Harassment_FINAL-1.pdf))

### 1 in 3

women experience online abuse in a work context ([eSafety](https://www.esafety.gov.au/research/how-online-abuse-impacts-women-working-lives))

### 73%

of women journalists have faced online violence ([UNESCO](https://www.unesco.org/en/articles/unescos-global-survey-online-violence-against-women-journalists))

### 7.1%

of tweets to women with public profiles are abusive ([Amnesty International](https://www.amnesty.org.uk/press-releases/women-abused-twitter-every-30-seconds-new-study))

### 36%

of women under 40 received unsolicited sexual photos ([YouGov](https://yougov.co.uk/society/articles/49038-more-than-a-third-of-women-under-40-have-received-unsolicited-sexual-photos))

### Sexual Harassment Rates by Gender

Women are disproportionately targeted for sexual harassment online, with rates 3x higher than men

Source: Pew Research Center - Sexual harassment online

## Athletes & Racial Targeting

Professional athletes face unprecedented levels of online harassment, with abuse intensifying during major tournaments and disproportionately targeting athletes of color.

### >50%

of players in major finals received discriminatory abuse ([FIFPRO](https://fifpro.org/media/zp2fcida/fifa-smps-threat-matrix-release-world-cup-tournament-report-v7.pdf))

### 2.6M

abusive comments detected during major tournaments ([Reuters](https://www.reuters.com/sports/soccer/fifa-offers-tools-fight-social-media-abuse-all-211-member-countries-2024-06-18/))

### +29%

higher likelihood for women athletes to be targeted vs men at World Cup ([FIFA](https://inside.fifa.com/campaigns/no-discrimination/media-releases/fifa-and-fifpro-release-report-on-the-social-media-protection-service-at-the))

### 30%

of verified abuse at Paris 2024 Olympics was sexualized ([World Athletics](https://worldathletics.org/news/press-releases/study-online-abuse-athletes-paris-2024-olympic-games))

### 84%

higher targeting rate for Black women compared to other demographics ([Amnesty International](https://www.amnesty.org.uk/press-releases/women-abused-twitter-every-30-seconds-new-study))

### 90%+

reduction in athlete exposure to abuse through automated moderation ([FIFA](https://inside.fifa.com/campaigns/no-discrimination/media-releases/fifa-and-fifpro-release-report-on-the-social-media-protection-service-at-the))

### Player Abuse Rates at Major Tournaments

Percentage of players receiving discriminatory abuse on social media during tournament finals

Source: FIFA and FIFPRO studies on social media abuse during EURO 2020, AFCON 2021, and World Cup tournaments

[Read Full Research](/content/guardii/research/index.html)

## Ready to take back control?

Let Guardii handle the noise while your players, creators & talent focus on what they do best.